Hi there! I'm Chris Dawson
A Creative Services Director with 10+ years building and leading high-performing in-house teams across design, video, photography, 3D/CGI, and project management inside a $4B+ global manufacturer.
Known for being the go-to creative partner across the business, equally comfortable solving a production bottleneck, kicking off a campaign, or coaching a team member through a tough brief.
Selected Works
Discover a curated look across brand launches, campaigns, and creative operations work that made an impact.
Selected Works
Discover a curated look across brand launches, campaigns, and creative operations work that made an impact.
A bold omnichannel campaign launch that repositioned Lippert as the unquestioned leading supplier in the marine industry, debuted at the largest marine trade show in North America.
Go Farther
Oct 1, 2024
A bold omnichannel campaign launch that repositioned Lippert as the unquestioned leading supplier in the marine industry, debuted at the largest marine trade show in North America.
Go Farther
Oct 1, 2024
A people-first transformation story. How rebuilding structure, process, and culture from the inside out took a fragmented creative team from 60% to 88% engagement over 18 months.
Team Engagement Increase
Sep 28, 2025
A people-first transformation story. How rebuilding structure, process, and culture from the inside out took a fragmented creative team from 60% to 88% engagement over 18 months.
Team Engagement Increase
Sep 28, 2025
A cross-brand retail merchandising program that brought Lippert's family of brands into Camping World's national store network across 200+ locations.
Camping World X Lippert
Sep 28, 2025
A cross-brand retail merchandising program that brought Lippert's family of brands into Camping World's national store network across 200+ locations.
Camping World X Lippert
Sep 28, 2025
Creative direction for the launch of a new premium bedding and textiles brand, from brand identity through full product launch deliverables.
Wander & Rest Branding
Sep 28, 2025
Creative direction for the launch of a new premium bedding and textiles brand, from brand identity through full product launch deliverables.
Wander & Rest Branding
Sep 28, 2025
Skills
From creative direction to operational systems, I bring the teams, tools, and processes that turn ideas into results.
Skills
From creative direction to operational systems, I bring the teams, tools, and processes that turn ideas into results.
Creative Operations
Building the systems, workflows, and structures that let creative teams do their best work at scale. From intake to delivery, I design processes that reduce friction and increase output without burning people out.
01
Creative Operations
Building the systems, workflows, and structures that let creative teams do their best work at scale. From intake to delivery, I design processes that reduce friction and increase output without burning people out.
01
Creative Operations
Building the systems, workflows, and structures that let creative teams do their best work at scale. From intake to delivery, I design processes that reduce friction and increase output without burning people out.
01
Creative Direction
Shaping the vision behind a brand, campaign, or product launch and guiding a team to bring it to life. I bridge the gap between a big idea and a tangible result that people actually react to.
02
Creative Direction
Shaping the vision behind a brand, campaign, or product launch and guiding a team to bring it to life. I bridge the gap between a big idea and a tangible result that people actually react to.
02
Creative Direction
Shaping the vision behind a brand, campaign, or product launch and guiding a team to bring it to life. I bridge the gap between a big idea and a tangible result that people actually react to.
02
Team Leadership
Growing and developing multi-discipline creative teams across design, video, photo, 3D, and project management. I lead with a people-first mindset and a belief that strong culture drives strong creative.
03
Team Leadership
Growing and developing multi-discipline creative teams across design, video, photo, 3D, and project management. I lead with a people-first mindset and a belief that strong culture drives strong creative.
03
Team Leadership
Growing and developing multi-discipline creative teams across design, video, photo, 3D, and project management. I lead with a people-first mindset and a belief that strong culture drives strong creative.
03
AI-Integrated Workflows
Bringing AI tools into the creative process in practical, human-led ways. From image editing and video post-production to copy proofing and design feedback, I use emerging tools to increase capacity without sacrificing quality.
04
AI-Integrated Workflows
Bringing AI tools into the creative process in practical, human-led ways. From image editing and video post-production to copy proofing and design feedback, I use emerging tools to increase capacity without sacrificing quality.
04
AI-Integrated Workflows
Bringing AI tools into the creative process in practical, human-led ways. From image editing and video post-production to copy proofing and design feedback, I use emerging tools to increase capacity without sacrificing quality.
04
You've made it this far
You've made it this far
A little more about me
I'm a creative operations and services leader based in Elkhart, Indiana, with over a decade of experience building teams, scaling systems, and bringing ideas to life inside one of the largest recreational manufacturing organizations in the country. What drives me is pretty simple — I love making things better.
Whether that's a process that's slowing a team down, a brand that needs a clearer voice, or a creative idea that's still just a thought in a room. I get energized by taking something rough and turning it into something real that people can see, feel, and react to.
Director of Creative Services
Lippert
2026 - Present
Senior Manager, Creative Services
Lippert
2022-2026
Manager, Graphic Design
Lippert
2020-2022
Graphic Designer
Lippert
2016-2020
Graphic Designer / Sales Associate
GraphicsRV / CRS Custom
2015-2016
Director of Creative Services
Lippert
2026 - Present
Senior Manager, Creative Services
Lippert
2022-2026
Manager, Graphic Design
Lippert
2020-2022
Graphic Designer
Lippert
2016-2020
Graphic Designer / Sales Associate
GraphicsRV / CRS Custom
2015-2016
What People Say
I strive to build a rapport with all involved in creative projects to approach the work in front of us with empathy, objectivity and clear direction.
What People Say
I strive to build a rapport with all involved in creative projects to approach the work in front of us with empathy, objectivity and clear direction.
Another cool quote here
Tim Coquillard
Print Partner | Lithotone
Long ago you were added to my mental wall of “Creative Rockstar Mentors” that is a small but hallowed space of highly revered creatives that have been critical teachers for me in my career. A unique identity that you have added to the dynamic is you’re an extremely talented “account manager” that handles clients and customers with ease. I haven’t seen that ever before.
Hannah C.
VP Marketing | Lippert
Chris is exceptionally good at getting the best output from his team and aligning everyone around a project. He’s a strong creative thinker who always considers the long-term impact of every campaign and deliverable. To top it all off he is a sick dude that’s incredibly fun to work with.
Jansen Utech
Co-Founder | Iter Creative
Another cool quote here
Tim Coquillard
Print Partner | Lithotone
Long ago you were added to my mental wall of “Creative Rockstar Mentors” that is a small but hallowed space of highly revered creatives that have been critical teachers for me in my career. A unique identity that you have added to the dynamic is you’re an extremely talented “account manager” that handles clients and customers with ease. I haven’t seen that ever before.
Hannah C.
VP Marketing | Lippert
Chris is exceptionally good at getting the best output from his team and aligning everyone around a project. He’s a strong creative thinker who always considers the long-term impact of every campaign and deliverable. To top it all off he is a sick dude that’s incredibly fun to work with.
Jansen Utech
Co-Founder | Iter Creative
Another cool quote here
Tim Coquillard
Print Partner | Lithotone
Long ago you were added to my mental wall of “Creative Rockstar Mentors” that is a small but hallowed space of highly revered creatives that have been critical teachers for me in my career. A unique identity that you have added to the dynamic is you’re an extremely talented “account manager” that handles clients and customers with ease. I haven’t seen that ever before.
Hannah C.
VP Marketing | Lippert
Chris is exceptionally good at getting the best output from his team and aligning everyone around a project. He’s a strong creative thinker who always considers the long-term impact of every campaign and deliverable. To top it all off he is a sick dude that’s incredibly fun to work with.
Jansen Utech
Co-Founder | Iter Creative