Store-in-Store Retail Merchandising
What started as a pilot across 11 Camping World Express store footprints grew into a year-long national expansion program spanning 200+ locations across the Camping World dealer network. The goal was to bring Lippert's family of brands into Camping World's retail space in a cohesive, compelling way that could flex across multiple store sizes and floorplans. The program spanned three brands — Lippert (RV), Furrion (RV), and CURT (Towing) — and evolved from initial store layout refreshes into ongoing in-store campaigns and dealer promotions including safety suite product POGs and seasonal sales features. Our team worked hand in hand with both the Camping World and Lippert sales teams, business development, creative teams and our print partner to design and execute a scalable retail system from the ground up.
Designed a full suite of scalable retail merchandising assets including gondola header cards, shelf strips, backer paper, packaging, light boxes, shelf tags, POP displays, posters, signage, and large format wall art
Built a flexible store concept system that could adapt to various floorplan sizes across 200+ retail locations
Expanded program from a 11-store pilot to a national year-long rollout across the full Camping World dealer network
Contributed to 55% sales growth and secured exclusive product partnership opportunities through the retail program
Executed cross-brand creative cohesion across three distinct Lippert brands within a unified retail environment
Collaborated with print partner to create cost effective, scalable print production, distribution, kitting and management of project spend
